My Case Studies: Where Each Project is Now in 2017

I’ve had a lot of specific website case studies the past two years of this site history.

I generally make two types of case studies: a website case study (detailing a new project with a specific goal to be accomplished through that site) or a strategy case study.

For the WEBSITE case studies I’ve done, I haven’t updated some of the case studies or I’ve straight out abandoned reporting on the case study.

So I thought I should provide some closure or updates to each major website case study to wrap things up so you know (if you were following these studies) how things ended up with each.

I consider these case studies FINISHED for now, which means I won’t be posting updates about each of them anymore — not unless something significant happens or I do something new with the site.

Note:  ‘finished’ case studies don’t mean I’ve left the site-in-question alone and am coasting on the results — I’m likely working on the site mad to try to build more revenue, adding lots of new content, trying to promote it (if I’m not too lazy), and basically trying to make it a better site every month.

From now on, I’ll be covering some BRAND new case studies for some of my new/upcoming projects.

I’ll keep this list updated through the year with the status of all my current (and completed) case studies – so keep checking back with this page.

How Have I Done It?

You’ll notice on this site that I don’t give out one of those ‘formulas’ that various SEO / Internet Marketer types love to throw around on marketing e-courses or make money online blogs. Stuff about keyword density, adword CPC, keyword competition, and all that.

Usually, people want some sort of formula like

Step 1: Find Keywords with <1000 Exact Searches & Adword CPC > $3.53

Step 2: Make sure there are no exact titles for the keyword when looking at google search top 10 results

Step 3: Look at X program and make sure the keyword competition value is r2x6557C.

Look, I don’t give a formula out because I don’t use one myself. That formulaic ‘how to find the perfect niche keyword’ crap is just that: a basic formula that may or may not actually tell you anything real. Some of my best sites are built in the worst niches if you put in main keywords into those ‘formulas’.

The truth is that these formulas given around on popular blogs will usually lead to dead ends. You can also bet there are a million desperate people using that same formula too.

I firmly believe you need to create websites about topics you LOVE, topics you know about, topics you can see yourself dumping years of life (hours per day, every day) into. When you put that much commitment into a site, it doesn’t matter WHAT whatever keyword formula says what — you can make it work!

If you think your success is going to come from scraping off whatever ‘keyword niche finding’ formula you scrape of some guru’s make money online blog, think again — you are probably wasting your time.

Now, obviously, SOME of those formula’s have a bit of value. At best, they MAY prevent you from wasting time in hard-to-earn niches. you don’t want to build up a site in the wrong niche or about a topic that you can’t sell something, or link to affiliate products too. So there IS a place for doing some basic keyword research on.

For example, you don’t want to build up a site in the wrong niche or about a topic that you can’t sell something, or link to affiliate products too. So there IS a place for doing some basic keyword research and even, using a keyword niche finding formula to help you sort through dead end niches from potentially good ones.

But don’t get lost in the details here.

Don’t become a slave to these formulas and to keyword research.

Because at best, these keyword formulas and keyword research strategies are just guestimations. Use them when you start but don’t be limited by them.

Use them when you first start out (especially if you’ve never built a niche site before) but don’t be limited by them.

As for how to find the right niche, what type of content works best, how to optimize your content / links to earn more money with your existing content, how to scale up your site/s to earn more money, how to find the right niches, and these sorts of questions, please read some of my CORE articles. I answer these questions in detail there.

You’ll find, if you spend the time to read through them, many of these questions are answered, even if I don’t’ do a nice pretty, easy to digest package of that information (why should I?).

Make sure you read through these (I give out a lot of detail about HOW I go about making my sites and making my money):

Completed Case Studies

1. Building an Authority Site on Expired Domain Case Study


(First post here, last update post here, more posts about it from the linked to pages)


A wild success. In the two years since I first started the case study (and bought the expired domain), the site traffic has grown from to nearly 3000 unique visitors per day.

The site has a lot of potentials that I’ve been building up.

As of 2017, the site has:

  • A highly active Facebook page with over 50,000 likes (posts regularly get between 10,000 to 20,000 views on Facebook per share and hundreds of Facebook likes per share)
  • A highly active Facebook group page
  • Active forums on the site
  • Tons of comments posted on the blog each day (so much, I can’t answer them all)
  • Tons of organic traffic from Google (nearly 3000 visitors a day
  • Tons of referral traffic from Facebook, StumbleUpon, Pinterest, other sites

How much does it make

Close to 1,000 USD per month via Amazon. About 200-300 via Adsense per month; less with

The site is monetized via Amazon Associates (links to products),, and Adsense.I am currently working on a Kindle ebook for the site, which based on the level of activity the Facebook has and the unique visitors should do pretty damn well. The Kindle Ebook Project is a new case study I’ll be posting about soon and a new, huge potential revenue stream.

I also have plans to launch an FBA product/line of products for the site, when I have time. Big potential there too. Again, it’s all about time.

2. New Amazon Niche Site Case Study


The one case study post here

What It Was

A brand new authority niche site launched back in early 2015 (new domain name, not expired one). The site was NOT about a product but about a topic. I would define the site as a general health style site. I may use the site for further case study updates about Amazon, but I consider the case study pretty much done, in regards to this site.

Conclusion & Update

A wild success. This one kills it with Amazon, Adsense, and (all three in fact). The site now gets between 3000 to 4000 unique visitors per day. One of my better sites and a smashing success, especially considering the site is less than 2 years old.

How Much Does the Site Make?

If you read my post about the site, I went from $0 to $2300 USD in a bit less than a year (also from 0 visitors per day to about 1000 visitors per day).

As of June 2017, the site earns over $6000 USD on amazon affiliates per month, about $1600 USD per month via, and about $400 USD on Adsense per month. The site also makes over $1200 a month from a single affiliate program to boot. In total, the site makes between $8,000 to $10,000 USD per month from 4 completely different revenue streams.

I have plans to launch an FBA product for the site, adding a new revenue stream.

No spam links, no link requests, no link begging, no marketing of any sort was used to build this site up.

3. Authority Site: 0 to 1,000,000 Million Page Views in 13 Months Case Study


Single case study post here.

What it Was

One of my top authority sites and a site that’s doing very well.

Conclusion & Update

Very successful. This site has the most potential. It takes a few years to turn it into a money maker, and we are just on the cusp of really starting to make good money with it.

How Much Does the Site Make

The site used to make over $3000 per month from Amazon Affiliates. That dropped down to about $2000 after the amazon commission change went into effect march 2017. The site also earns from digital ebook sales (my brother’s effort — read his case study) — about $200-$300 per month. The real potential is in the products, however. And we are getting ready to launch our own brand of products and sell via e-commerce. This is tied to the site as the site is an authority site can cover these products. So we’ll start to see how much money this site can make by selling our products soon. There are other potential revenue streams with the site too that we may explore.

4. Partial Match Domain Moving to Exact Match Domain


Single case study post here.

What It Was

I had a partial match domain and I moved it to the Exact Match Domain (for the key term I was targeting).


I sort of abandoned this case study. The end result is that it was a fail. I crunched months of data comparing Google webmaster’s CTR for search terms with the old partial match vs EMD for the same terms and I did see there was an increase in the CTR for those terms.

However, in terms of search engine traffic, the site fell significantly over time. Before the move of domains, the site was getting about 1500-2000 visitors a day. Now, as of June 2017, the site barely gets 600 visitors per day.

I also have not been updating the site, getting any links, building new content or doing ANYTHING to the site, so it fault is partially mine.

But my conclusion is that there is NO reason to move from a Partial match domain to an Exact Match Domain! It won’t help with SEO or search engine traffic. And, it’s more important to create a living, breathing, active site than it is to just rely on a domain name.

5. First Digital (e-book) Product Launch 


Single case study post here.

What It Was

This was not my case study, but my brother’s who created a digital product (ebook) for a shared site we both work on (the authority site in the 0 to 1 million page views in 13 months case study). My brother wrote a very detailed ebook about a topic and did a launch, selling it via our newsletter for the site and via the site itself.


Overall, it made a bit of money (especially at the start), but the book was by far about too niche a topic to really keep up a consistent revenue stream. The book sells a few hundred dollars a month and probably has made $15,000 in total from the start. Not bad, but certainly not life changing in any way. The process was a great learning experience, though the same amount of effort to do the same thing would NOT at all be something worth the time at this point.

Ancient Case Studies (from my old blog)

These were some of the original case studies I did way back in 2009/2010 on my other (defunct) blog. Worth reading, if only to see how I was in the old days and what I used to do. These are just for archival purposes though and this model of making an income online is NOT relevant in 2017. The whole method (trying to trick the search engines through shoddy content and cheap SEO tactics) collapsed to pieces after 2012.

200 Hubpages in 30 Days (2009)


A massive fail. The process was a learning experience way back in 2009, and it helped me learn some tricks of the trade, learn how to find niches that worked. I made some good money too (at the peak, they were making me about 3-4k USD a month), for about a year. The end result is that every single one of those 200 (which became about 600 hubs) were banned by hubpages and all that work was flushed down the toilet.  The takeaway I’d give you guys now is to BUILD a solid authority website that offers real value, not shitty fluff content on someone else’s properties.

200 Micro Niches Sites in 4 months (2009)


An old case study I made way back on my old blog. It ended in complete failure. I basically created 200 micro niche sites (3-5 page websites), built on long-tail exact keyword domains to take advantage of the Exact Match Domain loophool that google had way back before 2012. The process was that you could build and deploy a website on an EMD and get google traffic in as little as 2 weeks to a month. That loophole has been closed off. I ended up making $100 dollars per day from the 200 websites, in only 4 months (after putting 12 hour days in, 6 days a week for months) only to have my entire portfolio banned by Google with all the sites de-indexed.

Lesson learned: don’t waste your time on small sites.

Clickbank Snipers (2009)


Fail fail. I built a few dozen mini sites targeting clickbank affiliate programs, using various social platforms ( blogs, hubpages, squidoo pages). The whole project failed and I never ended up making anything from it. This way of making money is a fail, especially in 2017.

100 Infobarrels (2009)


Fail. Another case study I did way back in 2009. Similar to the hubepage experiment. I made some money (I think about 20-30 bucks a day at most). However, the infobarrel platform ended up not ranking as well, and that whole model of making money collapsed. Again, this method of making an income does not work now in 2017.

Comments 4

  1. Richard June 5, 2017
    • BenK June 5, 2017
  2. Dan Rusu June 15, 2017
    • BenK June 27, 2017

Leave a Reply