Multiple Sites vs Single Site: What Should You Focus On?

If you’ve been making money through websites for more than a few months, you’ll probably find you start creating (even collecting) new sites as you go along. The longer you’ve been doing this, the more sites you’ll probably own.

I’m probably one of the worst examples of this. At one point (back in 2011), I owned something like 400+ websites. 99.9 percent of these were mini sites with a handful of pages. Those glory days of easy money mini sites — where it was possible to make a lot of money with hundreds of 1-5 pages sites — are gone.

But on a smaller level,  you still face a the choice: should you focus on a single site or spread your time out between multiple sites.

Note that I am not suggesting you build out a multitude of mini sites vs a sinking all your time into a single authority site, but rather, looking at where it’s a better strategy to work on one single large website or put the time into a number of large websites. I do not advocate building small websites, but rather that you build up large, authoritative websites– be those a large general website or smaller niche websites. Each site should still be as expansive as possible.

Obviously, if you put all your time into one site, it’s probably going to be bigger and more expansive than a handful of smaller sites (unless you outsource content).

The question here is whether you should focus ALL efforts on a single site or spread that effort out on multiples sites.

This is a choice that you want to make right, as it will guide your online money making efforts and, possible, could make or break your efforts. There are, unsurprisingly, advantages and disadvantages to  each path.

Personally, I’ve been focusing my effort on multiple websites. Other marketers, however, have done very well with a single website.

Let’s focus on the advantages & disadvantages of multiple websites.

The Advantages of Creating & Owning Multiple Websites

There are some significant advantages to creating multiple websites. Let’s go over some of these.

Risk Diversification

One of the reasons I’m almost compulsive about starting new sites is that I’ve lost everything (multiple times over). Watching one of your significant streams of income vanish overnight because a single site loses all of it’s traffic due to a search update or some Google penalty is not something you want to experience.

By owning different websites, you spread out your risk.

Revenue Stream Diversification

If you have different websites that cover different niches, you’ll find better opportunities to diversify your revenue streams. By only having one site, you are often limited to one (or a couple) different revenue streams that do best with that specific market.

Which means you are not diversifying your revenue. Say you have one website you’ve been working on for years. This website makes a killing with Adsense, but you haven’t found success (or even tried) with other revenue sources. Then Adsense, out of the blue, bans your Adsense account. You lose almost all of your income overnight.

Sound like a nightmare? It is, and this has happened to me. Twice. Losing your Adsense account is not uncommon…do a search online and you’ll see many other people who’ve been banned. But this is not limited to Adsense. You can lose your Amazon account, your affiliate offers can be shut down, you can find your FBA product doesn’t sell as well due to increased competition.

The point is that if you are earning most of your money from one single revenue source, you are vulnerable.

More sites with different revenue sources go a long, long way to keeping your income secure and diversify your risk.

Another benefit is that by having different websites, you find different revenue opportunities you would not find by having a single site stuck in a single niche.

Some niches do better with Amazon. Some niches  kill it with Media.net. Some niches rock it with Adsense. Other niches are best suited for promoting affiliate offers. Some niches can only make money by selling your own digital product. Some niches are ideal for physical products (ecommerce / FBA / dropshipping).

The point here is that you are going to find out that your niche may do best with one revenue stream and mediocre with others. In some cases, that one revenue stream can be outstanding. One of my sites, for example, sees $150 days with the Amazon affiliate program but only $30-$40 with Media.net. One site earns $100+ with Media.net, but pennies with Amazon. I have another site that makes pennies with media.net given thousands of visitors a day, but can make $5 to $10 with Adsense.

So the each niche will perform differently when you test out different revenue models.

By only having one website, you are limiting your revenue stream opportunities and you are narrowing your earning diversification. What happens if your primary revenue stream dries up? You lose all your revenue.

You Become a Better Marketer

There is another side benefit here by trying out different revenue streams: you also gain a lot more experience as a marketer, which can help develop your overall marketing skills & business acumen.

For example, in the past, I’ve only been limited to Adsense, Media.net, and Amazon Affiliates. But by trying to create a physical product, figure out the distribution, the sales platform, and by trying to line up the factory supplier, I’m learning a LOT about creating a real,  sustainable business. This is a skill that I could apply to any real world business I wanted to create. Yes, I’m using the online platform to sell my product, but I could easily create a physical store to do the same (in fact, I’m thinking about this as well to help distribute the product when it’s ready).

By only owning a single site, you are not forced to try out different revenue streams. Oh, you may slap Amazon on there or Adsense, but you won’t be forced to really dig deep and get your hands dirty. Using Adsense, or Media.net, is actually one of the worst ways to earn money. You simply slap on the ads and that’s it.

It’s far more difficult to create your own physical product from scratch, or set up a reliable drop-shipping solution, or handling physical inventory, or setting up a digital product and marketing it to your readers. Then you need to market your product, which means looking at using Adwords, Facebook marketing, getting your product into the hands of influencers, building out your Amazon sales page, working on building a newsletter, and much more!

You see, by pursuing some of the more difficult revenue streams (but lucrative ones), you are forced to expand your marketing knowledge and you learn a LOT more, becoming a better marketer.

Traffic Balancing

Some niches do better on Sundays. Some niches do better on Tuesdays. Some niches do better on Saturdays. This can extend to bigger trends, such as specific months of the year or even seasons. For example, some niches get more traffic in the winter months (hello snowboards, winter gear, and toys), while some niches do better around the summer months (fitness gear, outdoor stuff, travel items).

If you have a single website, you will often be limited by habitual fluctuations of that traffic pattern. Every niche has one.

For example, most of my niches get the most traffic on Tuesday and sharply dip on the weekend. But a few of my sites do the best on a Saturday and Sunday. By having multiple sites accross different niches, you can ‘balance’ out your traffic.

Here’s one of my sites that does best on the weekends:
site_a

 

Here’s another a weekly traffic graph from one of my other sites that does horrible on the weekends, but good on the weekdays

sitteb

 

This means while some of your sites may see an earning dip during the weekends, some of your other sites will earn more on the weekend, giving you a more even earnings during the week. In my own situation, it used to be that I’d see a 50% earnings drop on Friday, Saturday, and Sunday.

Having different sites — especially different sites in completely different niches — helps to stabilize your earnings and buffer you from big income dips when you average things out.

Seasonal Trends

Similar to what I discussed above, but extended to entire seasons.

You’ll find that some niches are highly seasonal. For example, November and December are wild months for product-based sites — especially Amazon niche sites. November, for me, usually does 30-40 percent more than the regular months, while December usually earns double over any other month in the year.

This depends on the type of site you create and the revenue stream. Amazon, of course, does best around November and December. If you are earning with Adsense, you may find your income tends to drop over the winter months (it did for me way back when I was earning a mint with Adsense — winter earnings dipped by 20 percent and things would start picking up around April the next year).

With Amazon, there are huge seasonal earning jumps. For example, if I made $2000 in November, I would typically make $4000 (or more) in December. This sales bump was simply because people start doing their Christmas shopping  around the middle of November and ramp things up until a few days before Christmas. You also have Black Friday and Cyber Monday in the November month as well.

It’s only the past year I’ve really become to expand specifically into product niches. Previous to this, I had a few general sites that made money through Amazon, but there were not specifically ‘a product niche’. For people who target amazon products specifically, especially those products where people are likely to make purchases for Christmas, it’s possible to earn more in December and November than you make with all the other months combined.

I’m not sure how my upcoming December will do. I suspect at least double — based on my previous years. But because I now have several Amazon product sites (which I didn’t have in years past), I could do more than double.

Another example is Halloween, the start of school, Easter and highly seasonal periods. If you have sites that target these, it’s possible you can make a huge amount of money in a very short period of time, and only a little bit of money  the rest of the time.

The point here is that if you have multiple sites, you are more likely to be able to take advantage of seasonal buying patterns. You are more likely to accomplish this by having more than one site (indeed it’s better to have a handful of sites rather than just a couple, if you want to take advantage of seasonal traffic).

Unless you have a broad authority site that ranks for every topic (say Forbs.com, HuffingtonPost.com, or something similar), you’ll need multiple sites to take advantage of different seasonal trends.

Why would you want to do this? Because you can make more money.

You Can Make More Money in a Shorter Amount of Time

It’s possible to make a lot more money by virtual of having more websites. But only if those multiple websites get traffic and can make money. If things align perfectly and you have a single authority site that gets thousands of visitors per day and it’s in the right niche, then you might not need to make multiple websites. That single website could earn a tremendous amount of money. But that website needs to be a) in the right niche and b) get a shit ton of traffic.  It’s possible to do the first with good keyword research and a bit of luck, but the second will take you years and a lot of effort.

It’s easier to make more money with multiple websites if you those websites are done right (in less competitive niches that can still make money). In my own experience, I have at least a dozen websites in different niches. Not all of these are earners, but some of them are. And because I have so many different websites, I’m able to make a bit of money in each, which adds up to a lot overall. This would be more difficult for me if I was to try and derive all my income from one site. Frankly, I’d have to bring that single site to the next level — something to aim for, but certainly NOT easy to achieve in just a couple years.

By all means, if you can build up a single general authority site in the right niche and rake in the traffic, then this is probably the most stable sort of site and the best way to earn money. But it also takes years, perhaps a team of writers, and consistent white-hat link building efforts. Time and money.

You can Leverage Existing Authority Between Related Sites

This is perhaps the biggest advantage to owning more than one site: you can use these sites as link leverage for new sites. As your network of sites grows in size and authority, so does the link power. This is a huge advantage: your own, personal legit Private Blog Network. Not some shady public blog network you share with just about ever other marketer — one that will get banned and all sites being linked to BANNED or penalized (which is what happened to me, way back).

Now, I’m not saying go out and build up a blog network for links. Doing this wrong is a good way to get your sites penalized by google.

But, if you have a site in one niche that’s doing very well, you can easily create a sister site in that same niche or a highly related niche and build out a legit site. You can also use the original site to give it a serious link juice boost with a single (or a couple) key links.

There is nothing shady here as long as the sites are related AND you are creating compelling content on each site and the link is natural. For example, if you have a website about dogs, it’s not a stretch to send a link to your cat website from one of your posts, especially about a topic that relates to both.

If you happen to have a handful of somewhat related sites, then you can use those all those sites to send a link to a brand new site you create, provided it’s related and the content matches up (i.e. you are not using your video game website to link to a new cat website!).

Links from authoritative and niche-related websites are some of the best links you can get. And only a few of these can shoot your new site up, in time, to the top of the search rankings. This is grey hat, but many of the large media networks do this all the time. On a smaller scale, you can do it yourself if

  1. the sites are related in some way
  2. the sites are all high quality
  3. the content and the link itself offers real value to the readers on the post
  4. you don’t overdo it with links (just one link is all you need)

Dominate Related Niches

Making a killing selling electric shavers? Hell, why not create a sister site promoting straight razors. After these two sites are making a mint on Amazon, you then start a more general site about beard grooming.

You see where I’m going with this? If you are making money in one niche with a focused site, it’s very easy to create another site in a highly related niche. You have a big advantage:

  1. you can use your related site to provide referral traffic and give some initial link support
  2. you already know something about the niche and can easily set up the site, know how to write the content, and may have a good idea about the best keywords to target

Now, I am NOT saying you should have a cluster of micro sites targeting every single long tail keyword. But, if the niches are broad enough, it’s possible you can insert a narrow niche authority site into each of these and use them as support, as long as the sites are high quality and when you link you are doing so in such a way it’s providing value (linking to related posts, linking to other sites, or straight out saying you have a sister site up front).

However, you have to way the advantage here of a more broad site that gains enough authority to rank individual articles (based on the domain authority alone). For example, I would argue that it’s better to have a general ‘shaving site’ with enough domain authority that it ranks for ‘beard shaving’, ‘electric razors’, ‘hair cut tips’ and everything else related to the broad ‘grooming’ niche.

The difference here is that to build up the general authority site will take a LOT more content and a LOT more links and a LOT more time. But once you get there with it, the potential is a lot more lucrative with the search results. Going into the sub niches with dedicated sites is a faster way, but you are limited to the overall potential each site can bring in.

This is something you’ll have to look at specifically. You can make a general site and also make some more focused sites for the best of both worlds, if you have the cash to outsource the content creation.

The Disadvantages of Creating & Owning Multiple Sites

There are some disadvantages to owning multiple sites, however.

You Spread Yourself Thin

As a single person, you can only handle so many sites. You can offload some of this by outsourcing all your content, but you’ll find that you will still spend a lot of time ‘managing’ your writers. Basically, instead of working ON your business, you spend the time working IN your business.

At some point, there’s a limit to how far you can grow as a single man operation. You’ll need to hire employees to help run your online empire. If you try to operate as a soloprenuer, you’ll find you are spinning in circles because there’s so much to do.

This is a place that I’m starting to find myself.

There’s always something to do one one of my sites, and not enough time to do it. By working on one site, I’m sacrificing gains on my other sites. I outsource ALL my content, but I’m still spending hours a day managing those writers, putting up that content, and editing.

Sometimes having too many choices is limiting and it certainly takes your focus away from those areas (and websites) that are most important to your business and revenue.

Less Domain Authority from Link Building Efforts

With a single website that you focus completely on, you can really devote yourself to promoting the site. This means doing link outreach, promoting your content, and all those nasty things that you need to do to get the links you need.

Having a single site means you can focus exclusively on this (especially if you outsource the content). Any links you get will build out your general domain authority which means you can rank for more topics within that niche (and in some cases, topics that are not in your nice). If you have a more broad site that focuses on a general niche, this can be powerful indeed.

For example, say you have a ‘finance’ site. This site targets personal finance, which can cover everything: student loans, investing, banking, mortgage, work from home, career, etc. While this may be a broad niche and take years to build up some authority for, once you do get that authority, you will be able to rank for a wide range of general financial terms! Any links your site gets will help your overall domain authority, which in turn means that any article related to that niche has a chance to rank on the first page without any specific page links to it! This is why large authority sites with serious domain authority make so much money! And it’s the big advantage of the single, broad authority site over smaller more focused niche sites.

Compare owning a single broader site in the finance niche compared to a few more narrowly focused niches, say two websites, on that focuses ‘bad credit personal loans’ and the other site that focuses on ‘credit history repair.’

I’d rather have the single broad site, because it’s possible to rank just about the same for individual articles on both ‘bad credit personal loans’ and ‘credit history repair’…and a shit ton of other topics.

However,  it takes significantly more effort to build out authority for a more general-style site and a lot more time. There’s something to be said about focusing more narrowly, as you can make money faster and sooner, than a more general site. And for specific, lucrative niches, sometimes you want to to rank for more focused terms.

A website that’s more focused about a narrow niche will typically outrank a more general website for niche terms, UNLESS that more general website has a lot of specific links to a post.

If you have multiple websites, you will need to do TWICE the link building. And it’s a lot more difficult because, because you’ll have to divide your time to focus on each site. Trust me, it’s much easier to gain links when you work a single site. The more sites you have, the less you’ll find you spend on trying to get links.

You Waste Time on Projects That Go Nowhere

The 80/20 rule as applied to niche marketing is this: spend 80 percent of your time on the 20 percent that earns you the most.

The old 80/20 rule, I’ve found, is a pretty accurate distribution of your online revenue sources, in regards to what sites earn you the most, and how you spend your time. Ideally, you want to spend 80 percent of your time on the 20 percent of your sites that earn you the most. This optimizes you time and earnings.

But, if you have more than one site, say a dozen, it’s possible that your time and efforts are wildly inefficient. You could be doing the exact opposite of what this rule suggests: you spend 80 percent of your time on the 80 percent of your websites that earn only 20 percent of your revenue.

When you have many websites, it’s not easy to properly manage your time. You want to spend time on the new sites you create and the sites that are no necessary earning most of your money — at least I do.

Perhaps it’s because as entrepreneurs, starting a new site is the most exciting part, or you have a million new site ideas and you are compulsive about trying to put those idea into action (by starting new sites). Whatever the reason, it can be very difficult to devote most of your time to the RIGHT projects that have the best chance of earning you the money.

This is important because putting your time into the right sites, doing the right things, can earn you incredible amounts of money. But putting your time in the wrong projects will likely earn you nothing.

You May Be Earning Less Over Time

There is something to be said about putting ALL your effort into a single website rather than multiple sites. The more sites you have, the more likely it is that you are cannibalizing your efforts, eating away at what could be making you the most money: your focused time on the best sites that will earn you the most.

You may spend a couple years working on a site, only to find out that this site will only ever make a little bit of money compared to your other site. This risk can be mitigated somewhat by doing proper keyword research & competitor analysis, but ultimately, you won’t know for sure until you build the site, rank it, and see what the site can earn. And of course, this process takes a lot of time, effort, and even money. Spending a year of effort on a dud of a project means that you’ve taken away resources from one of your existing projects that would have earned you MORE money.

So a failed project is not just a fail — it’s stealing success from your successful projects. This is part of the risk, as it were, of niche marketing. Initially, you’ll be faced with a gamut of infinite possible choices for niche choices, but as you start to make more than one site — and some of those sites start to see success, you are then tasked with choice WHAT you want to put your effort into.

I’ve wasted a lot of my time — years — putting effort into sites that went nowhere, or in fact, did great then died.

At this point, I would rather a large, stable authority site that makes all my earnings over dozens of small niche sites that lack the same authority and stability.

It’s More Expensive

The more websites you own, the more money you’ll pay. First there’s additional domain registration fees (minor though they are), more possible hosting fees (especially if you buy premium hosting for each site or other extra services like CDN’s), there’s development fees (buying more plugins, buying more premium themes), and there’s more outsourcing costs for content.

Probably the biggest extra cost is in the outsourcing. Initially, you probably will be writing the content yourself. But if you own more than 2 sites, you’ll find that content creation — especially GOOD content — takes a significant amount of time. If you work full time, well, it may be impossible to hand the content creation of more than one or two different sites.

You’ll be forced to outsource. And this takes money.

You can go cheap and outsource a few articles and write some of the content yourself. But.

I’ve found that you need a lot of content to develop a site and get a decent amount of traffic. Even for a basic ‘niche’ site, you’ll want 50 to 100 posts. Less than 50 posts and it may be hard to rank in the search engines. The more posts you have (and the deeper those posts are), the easier it is to build search ranking authority in google (especially without any links) and the easier it is to build up social authority and get real links over time.

To really develop a site, you’ll need to put on at least 50 posts — and this is the MINIMUM.

To build real authority, and quickly, you’ll want at least 100 posts/pages, and likely hundreds of posts. Real authority sites have thousands of pages, which is something you’ll need to aspire to as some point, especially for a content-based website.

As a good ‘starter’ estimate, plan to put at least 100 posts on your site (50 in a pinch) for a start, within the first few months (within the first month if possible). By the end of 1 year, you absolutely want at least 100 posts on your site, if you really want to build that site up.

If each post is 2000 words (the minimum post size I recommend), you are looking at anywhere from 20 to 60 dollars per post. Let’s say you spend about $40 per 2000 words (about the average price you’ll pay for great content, if you outsource it). That’s $4,000 you’ll pay just to get 100 posts up on a single site. If you have two sites, that’s $8,000. If you have 3 sites, that’s $12,000. 4 sites, and that’s $16,000.

Not so cheap is it? Now, if you want to slave away for 3-4 hours a day writing content, then yes, it is possible to write all your own content for a few websites. But you’ll quickly find that your efforts are better put to promoting your site, building up a facebook page, and optimizing for earnings – NOT in writing the content.

So the bottom line here: owning multiple sites is expensive, especially when factoring in the content creation.

How Many Sites Is Too Many Sites?

This is something only YOU can answer. But as someone who’s owned hundreds of sites, I can tell you one thing that I’ve learned from my own success and failures: fewer is better than many, but fewer is better than one.

If you are new to blogging for money, I feel it’s best to create a handful of new sites so you can ‘feel’ your way. This means you are going to spread yourself a bit thin, as you’ll likely be having to work a full time job on the side, but you also also plant multiple seeds in the beginning. As such, if a few sites don’t pan out, you might have a couple that do, and you can focus on those sites that are doing the best. You also get a good idea of what niches may be good to invest in for future projects.

This is not possible if you focus on a single site: you either make the site work or you’ve wasted your time completely. The risk of putting all your effort into a single site is that you’ve picked a niche that’s too competitive or that can’t make any real money, even if you manage to get significant amounts of traffic. As such, my feeling is that you are better off with a few sites when you first start, rather than one single site.

Ultimately, the more sites and niches you test out and make money from, the better a sense of direction you have. We are, all of us, a bit like Daredevil. We are blind, but with every new site you own and niche you try out, you develop a better ‘sense’ of where to go and how to make money.

In my own case, I’ve tested out hundreds and hundreds of different niches. And while my initial make money online with mini sites effort ultimately failed, I did at the very least get a mountain of keyword and niche data out of it. I found that by making hundreds of sites, a handful of niches that do really really well. I would never have had that data if I only made a single site.

As such, my failure has contributed much to my current success. I’ve taken that data and I’ve built a number of sites in the best niches that I know make money.

Now, I know you certainly won’t (and shouldn’t) create hundreds of sites to get that niche keyword data. But, on a smaller scale, you can achieve this by:

  1. keyword research
  2. creating a handful of new sites in niches that look suitable

You’ll have to spread yourself thin a bit WHEN YOU FIRST START by creating content for a few sites, and marketing them to get links. But, the payoff WILL come in a year or two, if you can keep up with consistently building those sites.

For most people, I would say 2 to 4 sites is about the most you should focus on. Any more than that and you wont’ have to time to really develop the site. If one of the sites really proves to be a money maker, then you can focus most of your efforts onto that one, single site!

If you have some money or you have some experience, you can handle more sites by outsourcing the content. In my case, I outsource most of my content. This costs me several thousands dollars a month, but it’s the only way I can manage 10-14 sites on my own (and even this is a challenge).

If you have a single site, however, it’s possible that you can write all that content yourself, but to really explode your production, you will need to outsource so you can free yourself up to focus on the more productive tasks.

If You Choose to Focus on a Single Site…

If you sink all your time into a single site, it’s critical that you pick a niche that has enough traffic to make this effort worth it. You don’t want to sink your time into a site that has limited traffic. My suggestion here is that you should choose a BROAD niche if choose to work the single site. You will be putting all your time into this site and you want to able to cover (and eventually rank for) many different keywords.

Some idea:

  • travel
  • finance
  • a major product category (phones types, photography, etc).

Going after a single wide niche (like photography), often means you are up against media companies and fortune 500’s. I’m not saying you can’t make a dent, but you are realistically looking at years and a lot of real good marketing on your part. A better strategy is to look at a major category, then drill down one level. So

  • travel photography
  • Camera backpacks
  • android phones
  • bankruptcy

It’s possible to create a large authority site in one of these more focused niches. Perhaps a broader term (one level up) provides more ranking opportunities. But it’s also going to be a hell of a lot more competitive. If you are willing to commit years, it’s possible to rank in any niche, regardless. Still, choosing a niche that you can gain authority sooner than later will save you time and earn you more money sooner. So it’s still a good idea to look at a niche that you can dominate in 2 to 3 years.

Since it’s a lot more competitive, you are going to need a lot of content (hundreds to thousands of posts). It’s unlikely that you, by yourself, are going to be able to produce this content. Hence, you’ll need to outsource. I recommend spending money on outsourcing sooner than later. In fact, invest money right away, even if it costs you a few thousand dollars, into hundreds of posts. This will give you a massive head-start in the rankings, maybe not immediately, but once your site gains authority, the traffic will start to come quickly from all that content via long tail traffic search terms.

Most of your time should be spent on promoting the site. This means building out a popular Facebook page to gain social authority and promoting your best content (link outreach, guest posting, contacting influencers and trying to get them to link to your best content, producing the spectacular content that you can promote, etc).

If You Choose to Focus on Multiple Sites…

You have a bit more flexibility. The key is to build enough sites that spending your time out among them is worth it, but not too many where you are dividing your time on projects that won’t make money. For starters, I recommend 2 to 6 sites, not no more. The more sites you have, the more you will need to outsource.

If you choose multiple sites, you can really diversify the type of niches you go after. For example, you can focus 2 or 3 sites on product sites and a couple sites on information type sites (that might do well with Adsense/Media.net). This expands the possibilities. You might also look at choosing somewhat related niches so you can use the sites to help each other with links.

If you have multiple sites, you can focus several sites on more narrow niches.

For example, if you build out 5 sites, I suggest something (in terms of broad and narrow niches) like this:

  • 1-2 broader niche sites (e.g. Travel Backpacking, Money Saving Tips)
  • 2-3 narrow sites (travel backpacks for cameras, electric shavers, fitness trackers)

All these sites are somewhat related and you can easily use the more broad sites to link to the smaller sites, once they gain some authority.

Because you need to spread out all your content production among multiple sites, you’ll need to outsource content. There is no way around it. You can’t produce quality content for 4-5 sites. One site, yes. Two sites, very difficult. So don’t bother producing multiple sites if you can’t keep produce consistent content.

You do not want to create a set and forget it site. These are sites you need to add new content ALL the time.

The advantage of multiple sites is that you may have different revenue stream opportunities to test out and, it’s possible you can make more money than a single site (assuming your sites gain real authority). It’s also a lot quicker to make money because you can drill down into some more narrow niches that are far easier to rank for.

For more narrow sites, I always have a 1-2. This is when I expect a new site to start really picking up traffic. There are, obviously, ways to reduce this time. But for my style of work, I find it’s usually about the 1 to 2.5 year range that a site starts to make the money.

For broad authority sites, it can take you a good 3 to 5 years.

The Final Word

There is no better answer here. I find I love creating new websites because it keeps me interested and I learn new things about new topics. It’s a bit like planting seeds: you set up the new site, build out the content, keep the content flow, water it with links, and in time you watch that site grow. Then you harvest it.

As stated, I’m a fan of the multi site strategy. It’s what I’ve done. But you can certainly make a killing on one big site if you really work it.

What’s your favorite method?

Ben

 

Comments 2

  1. charlice September 29, 2017
    • BenK September 29, 2017

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